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Martin Brooker, VP Sales, VPOD

VPOD sell immersive video conferencing rooms in the form of VPODs. They create these video conferencing environments by taking standard equipment from video conferencing manufacturers such as CISCO, Polycom Tandberg, Lifesize and enhancing it. Creating the most conducive conference environments by controlling the lighting, heating and acoustics.

VPOD's requirements

VPOD sell their products through a global reseller and partner network and they felt it important that their CRM would be able to grow with the company over time. At the heart of their new Salesforce system would be a partner portal allowing partners and resellers to log in and to register leads, opportunities and update their sales pipeline. It was vital that the pipeline offered complete visibility to VOIP sales management.

PrimaLink – as recommended by Salesforce

Specifically recommended by Salesforce we spent a lot of time interviewing staff throughout the whole business to make sure that we totally understood VPOD's business model. This clear insight enabled us to both tailor the Salesforce package to meet VPOD's dedicated requirements and also to give them a hard and fast upfront price.


A dynamic, fast moving business, VPOD at the time lacked the resources to always provide us with the information we needed, when we needed it. No problem – we simply adopted a more pro-active role to drive the project forward.

The result?

A powerful bespoke CRM system including the all important partner portal - delivered on time and on budget.